Tips on When to Use Toning Purple Shampoo



Is your blonde hair color-treated? Or, is your natural blonde or gray hair changing to an unwanted yellow hue? Do you prefer cooler blonde tones? If your answer is yes to any of these questions, you may want to consider using a toning purple shampoo for blonde hair.

Here are a few reasons your locks may benefit from a toning purple shampoo. Of course, it’s always a good idea to consult with your hairstylist, who might also be able to recommend their favorite stylist-founded brand.

Hand pouring purple UNITE Blonda shampoo into palm against white background.

To Tone Brassy Strands

If your blonde hair is starting to turn a yellowish or “brassy” hue, you can use toning purple shampoo once a week to help neutralize unwanted brassy tones in your locks. A great toning product will last through several washes. When you aren’t using the toning shampoo, you should alternate with a no-tone daily shampoo for blonde hair.

To Maintain Cool Tones Consistently

For those with lighter blonde or platinum hair who want to keep their cool tones light and bright, you should use a toning violet shampoo weekly to enhance and maintain those cooler, ashier tones. An ultra-violet formula will help get blonde tones and highlights lighter and brighter instantly. Follow the directions and don’t exceed the time it’s supposed to be on.

Blonde woman with long wavy hair posing in a white top against a clean background, showcasing voluminous styled hair.

In Between Salon Visits

You may be able to extend the life of your color between salon visits by toning weekly. If the toner the salon applied starts to fade, you can start using your own professional-grade toning purple shampoo at home, followed by a non-toning conditioner for blondes. Look for a high-quality hair care system formulated for natural and color-treated blondes from a trusted brand.

What About Gray Hair?

Some people with gray hair get brassy tones (not all, of course). If your grays are picking up yellowish tones, a toning purple shampoo can help neutralize those tones. Look for a purple shampoo and conditioner for gray hair, which could be the same products that those with blonde and highlighted hair use. 

Before and after comparison showing frizzy blonde hair transformed into smooth, shiny hair using Unite Hair products.

About UNITE Hair

Whether you’re perfecting your holiday hairstyles or need everyday hair care essentials, UNITE Hair is the stylist-trusted brand that helps bring out the best in your locks. UNITE offers over 50 high-performance products for all hair types available through their website as well as in specialty beauty retailers and salons worldwide. Discover why customers love their best-selling hair detangler, why blondes turn to violet toning shampoo to keep locks brass-free, and which of their extensive selection of styling and finishing products is about to become your next favorite.

Explore the BLONDA™ Toning System from UNITE Hair at https://unitehair.com/

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