UNITE Hair

The new year is all about starting fresh and embracing change, making this the perfect season to begin your natural hair journey. Ready to learn how to love your natural hair in 2026? Here’s how high-performance hair care products can help you achieve three natural hair goals. Let Your True Colors Shine   Whether you’ve been darkening your naturally blonde locks or covering up those sneaky silver streaks, 2026 is the perfect time to let your natural hair color shine. When you’re ready to embrace your true colors, chat with your hairstylist about the best way to return to your natural hue. If you’re embracing your natural blonde or gray locks, include a weekly purple toning shampoo and conditioner that’s non-toning for daily use in your hair routine, plus a daily shampoo formulated for fair strands. If you’re returning to a darker natural color, use a protein-infused leave-in conditioner to keep your strands hydrated and detangled. Celebrate Your Curls   Strengthen...

If you’re a lover of all things hair care, you might be curious about the latest buzzword making its way around social media: Irish curls. If you’re envisioning the tight, corkscrew curls traditionally worn by Irish dancers—prepare to be surprised. This trendy term actually describes a natural curl pattern that falls somewhere between wavy and straight, where the more textured strands sit below straighter top layers.  While anyone—regardless of heritage—might have this gorgeous natural texture, it’s especially prevalent in people of Irish descent, causing beauty influencers and stylists to dub them “Irish curls.” If you feel like your hair sits somewhere between curly and wavy and are eager to learn how to celebrate and define your unique texture, the Irish curl trend has probably piqued your interest. Here’s what you should know about this texture and three tips for styling Irish curls. What Are Irish Curls? Think of your hair like the leaves of a tree. While each individual st...

Everyone loves that fresh-from-the-salon feeling when they walk out with bouncy, shiny, styled hair. It’s the glow-up everyone needs to feel and look their best. But it’s not always practical to go to the salon every few weeks. The following tips may help you keep your hair salon-worthy until you get the chance to see your stylist again. 1. Nourish and Hydrate Strands with Shampoo and Conditioner The right shampoo and conditioner for your hair type and texture are essential for maintaining vibrant, healthy locks. You should also take into consideration whether your hair is color-treated, dry, or if you have scalp issues. If you have blonde hair, you would want to use products that keep blonde tones from getting brassy, such as a weekly toning purple shampoo and a non-toning daily purple conditioner that keep your locks soft and shiny. Products that come from the same professional hair care system are ideal, too. 2. Invest in High-Quality Hair Care Products The products you use sho...

The days are getting longer, temperatures are rising, and we’re beginning to see more of the sun—finally, spring is at hand. It’s the season of renewal, and arguably the best time of year to refresh your hair care routine to achieve the look you’ve always wanted. Blondes, of course, face unique challenges when it comes to making the most of their stunning locks. This spring, instead of falling back on your go-to products and routines, it’s time to take your hair care to the next level. You don’t need to totally reinvent your regimen to enjoy captivating, healthier-looking blonde locks this spring. Here are four tailored tips you can use to take your hair care game up a notch without having to start from scratch. Start Your Spring Cleaning with a Trim A nice trim is the often-overlooked key to revitalizing hair during the spring season. It’s the first half of “out with the old, in with the new,” and it’ll do you a world of good. Getting your blonde locks trimmed is often necessary w...

Spring is arriving, but before we bask in the fun of April showers or May flowers, most of us must sacrifice an entire precious hour to daylight saving time. When it comes to looking chic despite a rushed morning, a flattering but quick hairstyle is essential. Don’t let losing one hour of sleep stop you from enjoying the onset of longer nights and warmer weather! Here are a few tips to help you optimize your morning hair routine. Give Your Hair a Head Start With the right preparation, a good hair day doesn’t have to start at 6 a.m. You can wake up to a more manageable mane by regularly using products catered to your hair type. Curly Hair: Show your curls some TLC with a hydrating shampoo and conditioner that tames frizz and elevates your curl pattern. Fine Hair: Avoid lifeless or flat locks by regularly using a volume-enhancing shampoo and conditioner duo. Damaged Hair: If you find yourself constantly battling flyaways due to breakage, look for a hydrating shampoo and condi...

If you need the scoop on getting your hair looking picture-perfect for a casual and fun (or glamorous and chic) Valentine’s Day, it starts with great products and prep. Healthy, beautiful hair completes your look as much as your cute outfit and flawless makeup, after all. Let your hair’s shine, soft texture, and bounce come to life brilliantly with the following products and helpful tips. Hair Detangler Banish Brassiness If You’re Blonde If a romantic date is in the cards this Valentine’s Day, the last thing you want is brassy tones in your blonde strands. Luckily, a powerful purple duo will help keep your blonde hair beautiful. You can choose a non-toning daily purple shampoo and conditioner pair to help maintain blonde hair and highlights. Or, if you need to tone on this particular day, use a toning purple shampoo instead and follow with the no-tone purple conditioner. Keep in mind you should be using a toning purple shampoo weekly. Detangle Like a Pro Great hair prep starts wit...

As blondes, we love our luscious locks, and we strive to keep them healthy and looking their best. But sometimes, we start to notice signs of fading or damage. When that happens, it inspires us to look for better hair care solutions. Purple Shampoo Are you interested in ways to enhance your beautiful blonde hair? There’s no better time to add to your hair care routine than the beginning of a new year. And for us blondes, there’s no better way to start this next trip around the sun than by embracing toning purple shampoo . Toning purple shampoo is, by far, the best way to care for and make the most of your blonde hair. If you’re still feeling skeptical, check out these three top reasons blondes should make the switch to toning purple shampoo to kick off the new year. Neutralize Brassy Tones We’ve all enjoyed the feeling of walking out of the salon, our blonde hair looking its brightest. There’s no denying the power of a fresh coloring. But before long, unwanted brassy ton...

When you’re ready to maximize the potential of your beautiful blonde hair, there’s nothing quite like a gentle, effective toning purple shampoo. It’s the ideal product for cleansing your hair and neutralizing those unwanted brassy tones. But did you know that there’s more you can do to enhance your blonde locks once you’re finished with your weekly toning purple shampoo application? If you’re ready to take your stunning blonde hair to the next level, here’s a list of four hair care essentials that are outstanding when it comes to following up your toning purple shampoo. Non-Toning Purple Conditioner Your everyday shampoo and conditioner make a superb duo, and you can expect your weekly toning purple shampoo and non-toning purple conditioner to complement one another just as well, if not better. The best non-toning purple conditioner is excellent for both tone and no-tone days. Once you’ve finished with your toning purple shampoo, you can expect the non-toning purple conditioner to h...

As the leaves change around you this fall season, it’s important to remember that your hair care routine could probably use a change, too. While blonde hair is beautiful in every season, it comes with extra maintenance, even in the fall. From using toning and non-toning purple shampoos and non-toning purple conditioner to turning down the heat, here are five things every blonde should know about fall hair care. Purple Shampoo and Conditioner Get a Trim at the Start of Fall The best summer send-off you can give your hair is a fresh trim from your stylist. Trim away all that summer damage and enter the new season with healthy ends. It’s the best way to ensure your blonde locks look lovely and healthy throughout the fall season. Your hairstylist can also give you some great tips, in addition to these, that will help you keep your hair healthy and bouncing all autumn long. Turn Down the Heat Okay, so typically, our first inclination when the weather cools down is to take a long hot sh...

There is something about the transition into fall that gives us the urge to make a change in our looks. The visible change in the world around us inspires a creative shift within us, and many of us express that change with a new haircut or hairstyle. Luckily, there are some genuinely stunning styles on trend for the fall 2023 season, and we're here to tell you what they are and how to style them. Long Locks with Ombre Highlights If you love long hair, this is the fall style for you. Long locks have arguably always been in style. But you can add some much-needed definition to your hair by adding ombre highlights that frame your face. It gives your fall look a natural sun-kissed flair to help you remember those summer days. Wash your highlights with a daily non-toning purple shampoo and conditioner to keep your ends healthy and strong. Style your locks any way you love. Your hair will look beautiful no matter which way you choose. The Textured Long Bob This lovely low-maintenanc...

Okay, so who’s not a little bit excited for fall? We get to break out our favorite sweaters, indulge in pumpkin spice everything, and feel the crisp air on our faces once again. But while you’re getting excited about all things autumn, remember that your blonde hair care routine needs a little adjusting from the sun-kissed summer season. From daily non-toning purple shampoo and conditioner to keep your locks strong to sealing in your ends and seeing your stylist, here are six tips for maintaining blonde hair in autumn.   Keep Your Locks Hydrated The most significant difference between summer and fall is the moisture in the air. You lose a lot of moisture when the air turns crisp. And the best way to keep your ends from turning crisp like the leaves falling from the trees is to keep up with your hair’s hydration. Keep your daily non-toning purple conditioner and deep conditioner close by; you’ll need it. Cool Down Your Heat Styling As much as we love crafting styles with our c...

Whether you’re a natural blonde or your color comes from the salon, finding the perfect hair maintenance routine can be challenging. Luckily, there are some sure-fire tips for both natural and color-treated blondes to keep their hair looking bright, beautiful, and healthy no matter what. Check out these helpful tips, from neutralizing brassiness with toning purple shampoo to protecting your hair from the heat. Purple Shampoo and Conditioner Natural Blonde Hair Maintenance Tips Natural blonde hair can come in various hues, but the maintenance tips are pretty much the same. Taking care of your natural blonde hair is all about adopting a consistent hair care routine. Maintain a Thoughtful Hair Care Routine Just because you don’t have to visit a salon for your blonde locks doesn’t mean you shouldn’t adopt a consistent hair care routine to care for the overall health of your hair. While your color might not fade like someone with color-treated hair, it’s still important to build a hair ...

As a whole, more people are embracing their gray hair as it comes in or are even coloring their hair gray. As is the case with any transition, though, it does require some changes. For instance, it’s important to take steps to ensure you have the best hair care for your gray locks. Including a high-quality toning purple shampoo in your hair care regimen is a great place to start. Here are more tips for protecting and styling your gray hair this summer. Purple Shampoo and Conditioner Embrace Your Gray The first step toward effectively styling and protecting your gray hair is to embrace it. It’s a beautiful look and one that should be celebrated. Try to find enjoyment in determining which products work best for your newfound gray locks, and take notice of how they differ from your regular hair. Some gray hair may grow in more or less curly or wavy than it was before, for instance. Consider how your gray strands enhance your locks. Gray hair tip: Never attempt to slow the emergence of y...

We love our blonde locks. But beautiful blonde hair sometimes comes with some unexpected frustrations. All the blondes reading this know exactly what we’re talking about, from brassy tones to breakage. But the good news is that you don’t have to let these frustrations win. You can ease and even fix some of these blonde hair challenges with some good habits and products. This way, you can get back to loving your blonde locks all the time. Breakage and Damage Blondes are no stranger to breakage. Blonde hair tends to be finer, which makes it more prone to breakage, especially when wet. You just need to take some extra steps to ensure that you keep your locks protected. If you heat style your hair, you need to use thermal and UV protection products before styling. The best way to avoid damage is to use a daily non-toning purple shampoo and conditioner fortified with protein to help keep your hair strong and use protective products when styling. Oily Hair If you feel like o...